PPDV

Training Professional Product Discovery and Validation™

More than 60% of product functionality is used by few or no one. Validate what users truly need.

  • How to introduce discovery as a regular part of every sprint?
  • How to validate ideas quickly and cheaply?
  • How to involve customers and the entire team in all of this?

Don't build what nobody needs

Everyone around you has an opinion on where to go, but nobody has data?

Problem
vs. solution

Discovery
of problems

Validation
of solutions

Shipping one feature after another, but you don't know which one anyone actually needs?

  • What real problem does the feature solve?

    You will learn to point out the "why" by focusing on the problem (instead of a specific solution) and thus strengthen the creativity and ownership of the entire team.

  • Are priorities decided by impressions and opinions?

    You will try turning emotions and impressions into measurable facts and arguing with data.

  • Discovery is several sprints ahead, delivery can't keep up?

    You will learn how to align discovery and delivery as a shared responsibility of the same team. In Scrum, every Sprint is a Design Sprint.

Discover the biggest opportunity before you invest in it.

  • Plenty of great ideas, but too little time for all of them?

    You will see a range of tools for structuring customer needs and selecting the most pressing or promising ones.

  • Customer interviews still feel full of assumptions?

    On the curve of truth we will show the relationship between the effort invested in an experiment and its informational value.

  • Every user wants something different?

    You will practice segmentation by jobs-to-be-done and identify key user groups.

Validate the solution before you burn the budget.

  • The feature is done, but nobody uses it?

    You will learn to measure adoption and behavior and decide whether to continue, pivot, or discard.

  • Afraid you're just confirming what you want to hear?

    You will get familiar with the most common experimentation techniques, from paper prototypes to Wizard of Oz.

  • How to validate problem-solution-market fit?

    You will learn to formulate hypotheses, choose the right data and analyze results for evidence-based management.

The course was great. Karel is a perfect trainer. Highly recommended!
Jakub Jurášek, Česká spořitelna
The training was great, if not the best in recent years. And trust me, I don't throw superlatives around. The trainer was awesome! Real-world examples always make a difference. Thanks Karel!
Jiří Prokeš, Technology Transformation Lead, EY
Karel's approach was very open and professional. He wasn't afraid to answer any question.
Eduard Fuzessery, 2N Telekomunikace
I was inspired by Karel's approach to teaching, the way he answered questions, and especially how elegantly he handled some of the trickier topics raised by our group. Great experience, thank you!
Nicoleta Cojocaru, CN Group
The best training I've attended in recent years, interactive, full of real-world examples. Simply TOP! Thanks Karel
Martina Kruzic Kulisiakova, Test Manager
I can't remember the last time I enjoyed a training this much. Karel rocks!
Tomáš Žďára, Česká spořitelna
A very inspiring and powerful experience with a professional coach, full of fun exercises. I recommend both the training and the trainer.
Jan Popelák, ComAp

Focus on real customer needs

A one-day intensive workshop that will move you from "delivering features" to agile product management.

Double Diamond

We will go through all four phases of the Double Diamond model, from exploring customer needs, through their prioritization, formulating experiments to their validation. And how to integrate everything into the day-to-day work of a Scrum team.

We will debunk the most common myths and anti-patterns that appear in product management.

Double Diamond

Topics

Problem vs solution

  • Formulating problems and needs
  • Business Problem Statement
  • From emotions and impressions to measurable facts

Discovery

  • Proto Personas vs. Personas
  • Customer Journey Map vs. User Story Map
  • Impact Map, Empathy Map
  • Value Proposition Canvas
  • Curve of truth
  • Segmentation by jobs-to-be-done

Validation

  • Formulating hypotheses and experiments
  • Experimentation techniques
  • Concierge MVP, Wizard of Oz
  • Test Card + Learning Card
  • Measuring adoption and behavior
  • Evidence-based management
  • Problem-solution-market fit

For more information about the course, download the official datasheet.

Dates

May 15, 2026Fri
 Prague 9-17Karelcs
15 000 Kč(until Apr 15)17 000 Kčwithout VAT

Group discounts

Do you want to have a private course for your company?

You pay a fixed price, regardless of the number of participants up to 30. Invite everyone who can benefit from the course.

  • We will prepare an agenda tailored to your needs

  • In-person or online, in Czech or English

  • Certification exam for everyone included

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Karel Smutný

Need help with choosing?

Not sure which course is the best for you? Schedule a video call with me and I will help you choose.

Schedule a call

Your trainer Karel Smutný

Karel is a consultant for agile transformations and organizational design, Scrum trainer and programmer.

Close to 15 years he has worked with dozens of organizations, from start-ups to established technology companies to multinational corporations. In them he "left his mark" on almost a hundred teams and thus draws on very rich experience.

Karel focuses on "descaling" (simplifying) organizations, building team responsibility and technical excellence.

As a long-time developer, he emphasizes sustainable architecture, readable code and automation.

What is ScrumDōjō

Our mission is to create conditions for meaningful work on meaningful products. Agility is the means. It helps improve customer value and the ability of product organizations to create it.

We believe that continuous contact between product teams and customers, a culture of experimentation, and high transparency are the most important ingredients for building successful products.

We develop and educate agile product organizations

  • Agile product management and Product Ownership

  • Technical excellence of development teams

  • Agile organizational design around customer products

We are the only provider of certification courses from Scrum.org, ProKanban.org and LeSS in the Czech market.

Globally recognized Scrum.org certification

You will get a solid foundation and a lot of tips and materials to prepare for the certification assessment.

PPDV

Professional Product Discovery and Validation

Globally recognized PPDV certification exam proves your skills in discovery and validation to increase the value of products and your ability to experiment to verify what users really need.

  • 20 questions / 30 minutes
  • Minimum passing score: 85%
  • Lifetime validity

Second attempt for free

If you attempt the assessment within 14 days after the course and fail to pass, you will get another attempt for free.

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