Who is the course for

The course goes in depth into advanced techniques of agile product management.

It is intended for Product Owners and product managers who

• Have an excellent understanding of the Scrum Framework
• Have at least one year of experience in their role
• Want to deepen their knowledge of agile product management and expand their repertoire of techniques

The course will also benefit

• Everyone responsible for the commercial success of the product
• Everyone who closely collaborates with customers and users (UX designers, analysts, ...)
• Scrum Masters, so they know how to support the Product Owner

Prior completion of the Professional Scrum Product Owner™ course is an advantage.

Topics

On a practical case study you will try out different Product Owner stances and learn when to adopt which one.

• Product Owner anti-patterns
• Customer needs, pains and opportunities
• Personas
• Product vision
• Product definition
• Goals and metrics, OKR
• Product strategy
• Roadmap visualization techniques
• Pricing
• Product Discovery, innovation
• Experimentation, formulating hypotheses
• Scaling the Product Owner role
• Multi-team collaboration
• Decision-making under uncertainty
• Internal and external governance, budget management
• Stakeholder collaboration
• Agile contracts
• Product vs custom development

How do you spend your time?

During the course you will do an exercise where you explore dozens of Product Owner activities. You will find out,

• which activities take up your time and perhaps you should delegate them (or stop doing them altogether)
• which activities you should be doing and perhaps you don't have time for them (or the mandate)

For more information about the course, download the official datasheet.